Black Valve Media recently collaborated with Cleveland band firebrand on the official music video for their new single “Untether,” helping bring the project’s analog-inspired visual style to life through custom CRT playback and practical television effects filmed inside Studio J.
For the production, Black Valve Media’s multi-screen CRT TV wall was used to create layered visuals throughout the performance sequences. Different images and clips were programmed across the various screens to build a chaotic, fragmented atmosphere that matched the emotional intensity of the song. Rather than displaying a single feed across every television, the setup allowed unique visuals, textures, and motion elements to play independently across the wall, giving the video a more dynamic and immersive look directly in-camera.
Ahead of filming, Evan and Hunter Prunty worked to prep and organize the television wall playback system, loading and coordinating the visual content used throughout the shoot. On the day of production, Evelyn Engle from Black Valve Media assisted on set with playback operation, helping ensure the visuals across the CRT wall synced properly during filming and matched the creative direction of the video team.
The project is another example of how Black Valve Media’s practical playback setups and retro television inventory can be integrated into music videos, commercials, and film productions to create unique visuals without relying entirely on post-production effects. Studio J’s flexible production space and curated collection of CRT displays continue to be used for projects looking for authentic analog textures, layered screen effects, and custom playback environments.
The “Untether” music video was produced by Scooter Allen at Rewire Recording Studio and created by Studio: Sillie, co-directed and edited by Gabe Gazic, co-directed by Richard Bryer, filmed by Andrew Delly, with additional help from Adam Michalski. Filming also took place at the Cleveland State School of Film & Media Arts.